A revenue leader's best friend.
AI-assisted diagnosis and hands-on build work that gives B2B SaaS revenue teams better messaging, sharper process, and assets that hold up in live deals.
Enabling great teams
Many revenue teams suffer from the same challenges
Slipping deals
Deals keep slipping at the eleventh hour
Inconsistent messaging
Messaging shifts from call to call
Guesswork forecasting
Forecasting still feels like guesswork
Slow ramp time
New reps take months to ramp when there's no playbook
Unpredictable results
Results vary wildly from rep to rep
Stalled pipeline
Pipeline reviews feel like status updates, not strategy
What it takes to scale
Repeatable systems and assets.
Playbooks, collateral, decks and tools that everyone can execute.
Rhythms that win business.
Operating cadences that keep the revenue department running with clarity and focus.
Confident forecasts.
Disciplined qualification and forecasting that reduces surprises and lets you plan effectively.
Our approach
Assess. Build. Embed.
This is practical revenue enablement. First, we diagnose what is actually happening. Then we build what is missing. Then we help your team use it consistently until it becomes part of the way you sell.
AI-assisted research, drafting, and analysis may support the work, but the judgement, recommendations, and client-facing output stay human-led.
What gets built
Depending on the engagement, that may include:
Sales narrative and pitch structure
A clearer story the team can use consistently in live conversations.
Discovery and qualification guides
Practical prompts and checkpoints that improve early-stage deal quality.
Demo, proposal, and objection-handling assets
Supporting material that helps reps move deals forward with confidence.
Pipeline stage definitions and inspection views
A cleaner operating view of how deals should move and what needs attention.
Forecast inputs and review cadence
More reliable inspection and decision-making for weekly and monthly reviews.
Onboarding and coaching materials
Resources that help new reps ramp faster and managers coach more consistently.
Three ways to work together
Choose based on what you need now.
For teams that need a senior partner embedded across process, coaching, and execution over 6–12 months.
For teams with one high-leverage problem to solve and a 60-day window to build, test, and hand over the fix.
For teams that need a fast, evidence-based diagnosis before deciding what to fix next.
A note from Nathan
I built Upright Revenue to help B2B SaaS teams create sales systems they can actually run. My work is practical: diagnose what is happening, build what is missing, and help the team use it well.
I care about work that is clear, grounded, and useful. That means no inflated promises, no unnecessary theatre, and no strategy decks that never make it into the day-to-day. The focus is simple: better execution, better decisions, and assets that hold up in live deals.
Unsure if we're the right fit?
It's a good question to ask. Not everyone is. Here's some good signs we can help:
- You are a B2B SaaS company with an active sales motion.
- You already have revenue, but execution is inconsistent, hard to inspect, or difficult to scale.
- Your sales cycle is roughly 2 weeks to 6 months.
- Sales is founder-led, or your small revenue team needs better systems before the next hire.
- You want practical implementation, not just advice.
“Working with Nathan was a dream. He was instrumental helping us at MagicBrief level up our GTM and sales operations through consistent feedback and refinement on our messaging and targeting. Nathan was endlessly helpful also on our product positioning with specific insights of who to target and when. Invaluable to us levelling up!”
Book an introductory call with Nathan
Use this call to talk through your current challenge, sense-check fit, and decide which engagement, if any, makes sense.
- 30-minute conversation
- No pressure or unwanted follow-up
- A clear next step or a clear no